Athlesiure – New age athletic clothing for everyday!
Athletic clothing or sportswear has evolved to being a go-to favorite in fashion where it can be worn for any everyday activities, be it to school, casually, for coffee or travel!
Blending aesthetics of sports and fashion, athleisure clothing can be worn casually or for a workout and can take you from a coffee meeting to the gym effortlessly.
Comfort and functionality being the focus for brands, new age, sweat-wicking, functional fabrics are specially innovated for cutting edge and fashionable styles.
Being a favorite since a few seasons, on the Fall 2018 runways the athleisure trend showed no indication that it will slow down.
Upscale sweatpants and sneakers are a wardrobe must-have and are an absolute favorite with celebrities and models.
Beyonce and Rihanna are some of the key influencers who have transformed the athleisure trend into a lifestyle.
Another sportswear staple, which has become an everyday necessity are sneakers. Sneakers have become a fashion staple and evolved from being street to chic.
People prefer wearing sneakers with all kinds of silhouettes ranging from dresses, skirts to leggings.
From the all time classic Adidas Superstar to the extremely popular high-end sneakers made by Gucci, fashion brands are competing to offer a variety of this wardrobe must-have to consumers.
With the urban consumer who is on the go all the time and is seeking an active lifestyle along with looking fashionable, the athleisure ‘trend’ will become a intrinsic part of your wardrobe soon, if it hasn’t already.
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